It can be a struggle to market solar energy. For most customers, it’s a long-term investment and it will require a huge cost up front. It’s not like other industries, so you’ll want to invite customers to your sales funnel and carefully nurture your leads into a sale so that the consumer learns more about your company.

These tips should help you to create a solid solar energy campaign which will provide you with an improved return on your investment.


Showcase the Benefits

There are many great benefits to using solar. Be sure that you showcase these in your marketing. According to research, solar energy can greatly reduce your utility costs and reduce greenhouse gases. Focus on the cost savings and how you can save by sharing this in an email campaign. As consumers learn more about this, they’ll want to find ways to take advantage of the benefits. Invite them to your website to get a free quote.

Highlight the benefits of solar in blog posts and share on social media. Invite your visitors to share as well on their social media. This way, you’ll influence more customers. This can increase sales by as much as 36 percent. Encourage friends and family to share as well. List the benefits on flyers and canvas the neighborhood.

Know the Audience

Target the right audience. This can lead to more sales. Solar can give homeowners many great benefits. Be sure that you share this out in the suburbs. Those who are over 55 are often huge solar users and will capitalize on the opportunity. They want to control what they’re paying for power.

After you’ve worked on your target demographic, you can choose which route to use to reach your audience. 38 percent of those over the age of 55 read the newspaper. Take out an ad. Those in the bracket below 55 may be more likely to use social media to capitalize on that.

Combine several marketing channels for better results. Send out emails in the early stages of the sales and follow up on potential leads. Use telephone marketing and have plenty of question and answer forums running to answer questions.

Use Personalized Marketing

Solar is never an impulse buy. Solar systems use 5000-watt ranges and typically run from $10,000 to $13,000 and up. Show customers how they can save energy consumption with solar and how much they’ll save on their energy bill. Show customers how it’s worth their investment to go solar. Personalize the marketing and tailor the promotions to your market.

Utilize the information for tax relief in your local area. Consider state rebates and tax credit options. This can greatly reduce the cost of starting out with solar. Take advantage of incentives that may vary from one state to another. Show customers how this will benefit them in the long run.

According to research, the better marketing strategies are personal. Personalized emails (people love personalization), are far more successful.

It’s easy to market solar power when you use these tips and trips. Personalize, highlight the benefits of solar and target your audience decisively. In this fashion, you can turn those leads into sales and gain a huge return on your investment.

As population increases and space decreases, many cities are now exploring new ways to make use of their rooftops.

Today, cities are much denser, taller, and even busier than how it was in the past, and because of this, there is a constant battle for land. It does not matter the kind of job you do; may it be a developer, farmer, transport manager, or receptionist, if you are a city dweller, you are forced to compete for the available space. According to expert prediction, 1/3 of the world’s population is predicted to live in the city by 2050. Surely, if this is the case, the stress on urban infrastructure looks outpace even the most carefully laid plans. Nonetheless, if you look at aerial images of city centers around the world, you will see many sports of unused space; i.e. rooftops. Did you know that rooftops represent about 15 to 35% of the total land area, depending on the size of the city?

Therefore, what can you do with this space? This is the million-dollar question. In high-density cities, the roofs are dedicated to recreation. This is where you will find everything from pools and bars, to running tracks and soccer pitches. Some have questionable wind turbines. For example, in China, a large shopping mall has over 25 villas on its roof. However, when the roof offers access to sunlight, there are only two obvious use i.e. solar power and green roof agriculture.

solar power system on a roof grid

The Green Cities

For more than a decade now, green roofs have been growing in popularity and in some cases, growing into new heights and size. For example, atop, which is a convention center located in Manhattan has the largest in the city, covering 89,000 m2. These roofs are usually comprised of planted beds, low vegetation, and carpet-like tiles. These green roofs can provide a habitat for insects and birds to what is considered a hostile environment. On the other hand, green roofs act as thermal insulation for the building, which does also reduce storm-water runoff.

At the same time, these green roofs offer an added benefit, which is; neutralizing the urban heat that is caused by something known as the island effect. This heat is caused by heat absorbing material like concrete and asphalt, which causes cities to increase in temperature by several degrees than the surrounding countryside. It is a known fact that trees and vegetation help cool the surrounding area and this is a study that is backed up with many scientific research.

According to research by the University of Georgia, they found out that green cities are cool cities. However, they noticed that a network of small urban green space is more effective at reducing a city’s temperature compared to a single park of equivalent size.

solar panel installation on a large barn roof

In some US and European cities, local councils are offering a significant financial incentive to developers who install green roofs. For example, in Hamburg, a building owner can receive subsidies of up to 60% of the roof’s installation cost. Starting from 2020, green roofs will be considered mandatory for all new large scale buildings in the city.

Are you overwhelmed by the challenges of marketing?

If you are, you should learn about the four basics of marketing, also known as the “Four P’s.” Familiarizing yourself with these concepts will help you put together a strong marketing campaign.

The Product

Marketing can’t exist unless you have a product or a service to promote. One of the most essential components of marketing is determining what your product is. Whether you’re marketing a physical item or an intangible service, you’ll want to make sure there is a demand for your product.

Any marketing campaign should be tailored to the product that you are selling. Before you start working on marketing strategies, you’ll have to figure out what your product is. Once you’ve decided on a product, you may want to conduct some research. Figure out who the target audience for this product is.

business notes

The Price

Once you know what your product is, you’ll have to set a price for the product. The price you select will have a major impact on your success. If the price is too high, you may lose out on a lot of business. If the price is too low, you might not be able to earn much of a profit.

If you’re struggling to set the right price, you should look at the pricing for similar products. Try to keep your prices in the same range as your competition. You should also consider the perceived value of the product. If your customers see your product as highly valuable, they’ll be willing to pay more for it.

The Place

In marketing, the term “place” refers to the distribution channels that your product will be sold through. Will you be selling your product at a brick and mortar store, or will your product primarily be sold online? These are the kins of questions you will have to answer.

You need to find a market that’s the right fit for the product you are selling. Make sure you choose a place that will appeal to your target audience. You should make it easy for people to find and purchase your product.

The Promotion

Once you know what you’re selling, what you’re charging, and where you’ll be selling your product, you can focus on the third principle: promotion. Launch your marketing campaign and work to raise awareness of your product.

These four principles are the backbone of marketing.

If you are planning on marketing a product, you owe it to yourself to master these principles.